Client ::
Red Aloe
Overview ::
Across the health and wellness landscape are independent professionals that are dedicated to helping people, but are challenged by the everyday burdens of running a business. Red Aloe exists to serve these practitioners by connecting them directly with patients and customers.
We connected with this project early and were able to lead and inform many key attributes of what would become the Red Aloe brand identity. From identity and audience frameworks we advanced through name development and visual identity. These early successes provided an energizing momentum that carried through into digital development as we worked alongside Slytrunk to create a new approach to in-home care.
In creating a User Interface approach for Red Aloe Bondir played an important role by considering both sides of service, the patient and provider. It was also important to consider constraints and requirements from a development standpoint. The resulting framework provided clear direction for quick build out and easy reference to maintain standards of style and experience through succeeding stages of growth.
Industry ::
SaaS, Healthcare
Date ::
2016
Our Involvement ::
Core Identity Development, Brand Architecture, Website Design, Advertising Campaigns
“Bondir led us through a comprehensive branding, naming and visual ID process, carefully listening and understanding our audience, goals and objectives. It really helped us lay down a foundation about how we position ourselves in the marketplace. Having a resource that could think strategically while also developing a look and feel for our customer base is invaluable.”
— Jeff Cravens, Co-Founder
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