Julez Bryant exists to empower women. This is solid, substantive jewelry designed with passion for women who know who they are and what they want. For many of the brands we work with it takes some effort to find a fire within, not with Julez. Everything they do is forged with heart and determination. Our challenge was to refine and organize the spirit and energy within the operation into an authentic communication style and framework that could stand out in the overwrought world of fine jewelry.
From print and web to merchandising materials, the brand enjoys stylistic consistency in large part to a very deliberate photographic style. As if the jewelry itself wasn’t distinctive enough we worked tirelessly to ensure the color and graphic system along with photography all worked synergistically to distinguish all Julez Bryant communication.
In developing a visual identity system for Julez Bryant it was important to reflect the raw and imperfect beauty represented by the product. The brand is built upon a sentiment that true femininity is about strength and honesty. Just as the product is shaking up the world of fine jewelry, it was essential that the brand presentation assert itself against the delicate and the dainty.
Visual ID System
Print + Packaging Design
Lifestyle + Product Photography