Client ::

BE Outfitter

Overview ::

When the Rogan brothers came to us with fire in their eyes over backpacks, we were skeptical. It didn’t take long for us to see this wasn’t about a market opportunity—these guys were crafting packs of passion. They felt others might appreciate the good in their goods and share an intrinsic desire to escape the crowds. To find simple yet profound meaning inside by venturing outside. We worked collaboratively in bringing this brand to life by telling the story of two brothers who are bound together by a need to get outside.

Industry ::

eCommerce, Retail, Outdoors

Date ::

2018

Our Involvement ::

Visual Identity Design, Art Direction, Photography, Messaging & Copywriting, Photography, Video Production

BE-Built-to-Discover-Billboard
BE-Logo
BE-Print-Collateral
BE-FJ-Burnout
BE-Rock-Climbing
Rogan-Brothers

“Bondir helped us break down what we were setting out to do and how to simply structure our brand content into words and visuals that would accentuate our mission. They asked all the right (and really tough) questions.”

—Rory Rogan, CEO & Founder

BE-Tahquitz-Red
BE-Tahquitz-Detail
Tahquitz-Profile
BE-Black-Tahquitz-Hero
BE-Camp
BE-Alabama-Hills
BE-Tshirt
BE-Urban
BE-Surf
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