Brand Strategy Messaging & Copywriting Visual Identity Design Art Direction Photography Video Production
Built to Discover
When the Rogan brothers came to us with fire in their eyes over backpacks, we were skeptical. It didn’t take long for us to see this wasn’t about a market opportunity—these guys were crafting packs of passion. They felt others might appreciate the good in their goods and share an intrinsic desire to escape the crowds. To find simple yet profound meaning inside by venturing outside. We worked collaboratively in bringing this brand to life by telling the story of two brothers who are bound together by a need to get outside.
“Bondir helped us break down what we were setting out to do and how to simply structure our brand content into words and visuals that would accentuate our mission. They asked all the right (and really tough) questions.”
Rory Rogan, CEO & Founder
BE products are impeccably crafted and distinct in function, form and fashion but what fuels this brand is the call they impart in all they make and do. It is an invitation to discover what it means to really live and to find the fire within, stoke it high and “Carry Forth”.
This identity was created in collaboration with Rory and Jeff from BE. Initial identity exploration was done alongside Grizzly, and we gathered an amazing gallery of imagery and footage thanks to Ben Christensen, Grant Puckett, and Kavin Lindgen.