Client ::
Bosse Tools
Overview ::
What began as a university class project evolved into an industry-changing innovation. Even though Bosse had a fresh concept that made obvious sense, they were dealing with a bunch of tools and a thousand year old status quo. Our task was to create and deliver communication assets that spoke with strength and credibility.
The Bosse visual identity system was crafted in tandem with product development which allowed for a rich application to the tools themselves and offered a substantive basis to plan the brand elements around. The logotype is informed from heritage industrial style lettering, paired with an elegant use of chromatic hues and supporting type to infuse modern relevance into all materials.
Industry ::
CPG, Retail
Date ::
2017
Our Involvement ::
Brand Architecture, Messaging & Copywriting, Website Design & Development, Print & Packaging Design, Photography, Video Production
“If there’s one thing my company did right, it was hiring Bondir. I receive weekly compliments on the branding of my company. These guys are fun to work with, they interact with you to make sure the brand fits you, your company, and your products, and they are incredibly responsive, going over the top to make sure and hit every little detail.”
—Stephen Walden, CEO/Founder
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Since 2017.
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