After learning about the origins of what is now known as Ziza—a restorative urban farming initiative and home kitchen based out of Highland Park in Los Angeles—Bondir threw our hat in the ring to build out a brand identity worthy of all that Ziza is and will blossom into in the future. A collaboration between urban farmer Nina Weithorn and chef Nina Anakar, Ziza uses gardens, food preservation, food service, and open-source education to both honor the nourishing traditions of their roots, and to work alongside their local community to support a restoration of health and joy through gardens and food.
We began by immersing ourselves into the wellspring of Ziza, learning about their roots and personal histories, and how those influence their passion. It was our task to establish an authentic brand identity that elevated their existing efforts. Understanding that their work speaks volumes, we set out to create a vessel for it to be carried forward in, integrating inspiration from their personal heritage and histories, as well as their self-expression outside of Ziza.